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Business Builders: Boosting Sales

May 2021

Jalapeño Roulette

Because appetizers are often impulse purchases, Jonathan Cowan boosted app sales by turning “jalapeño poppers” into an order-boosting attention-getter. Now, his team suggestively sells four breaded peppers, side by side, as “Jalapeño Popper Roulette.” The twist? Three of the visually identical peppers offer normal heat, while the fourth (located randomly) offers an exceptionally spicy surprise!

Jonathan Cowan, Owner
Wooden Paddle Pizza
Lemont, IL


Pizza e Vino!

During the pandemic, “prepare it yourself” restaurant meals have become a popular form of home entertainment. Restaurateur Mike Bausch found a way to further elevate his customers’ home pizza making experience (and boost sales) by adding bottles of wine to his pizza kits! BRAVO!

Mike Bausch, Owner
Andolini’s Pizzeria
Tulsa, OK

Touchless QR Menus

While COVID remains a concern, many consumers still prefer avoiding shared surfaces, including door handles, tabletops, restrooms, and even printed menus. To provide guests with a touchless menu option, Guantonios Wood Fired Pizza created a digital QR code which, when scanned, pulls up a digital version of their menu onto guest smartphones!

Nick Guantone, Owner
Guantonios Wood Fired Pizza
Lodi, CA