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Business Builders: Unique Ideas

October 2019

“Original” Shirts

KEY IDEA – To emphasize his restaurant’s longevity, Rick created a neon sign for the interior of his restaurant saying Original Cleveland Style Pizza. Rick also printed shirts with the same slogan for purchase by his customers. Thanks to Facebook, the shirts are showing up in customer vacation selfies from as far away as Firenze, Rome, and London!

Rick Rhein, Owner
Mama Roberto’s
Mentor, OH

Gift Boutique

KEY IDEA – During the holidays, Roberto Castellanos hosts a “gift boutique” for customers in a corner of his restaurant. Attractively displaying examples of his holiday gift baskets helps spark customer imagination and trigger advance orders! The baskets feature unique items like homemade biscotti, unusual dried pastas, bottles of wine, and other delicacies!

Roberto Castellanos, Owner
Gio Cucina Napoletana
Encino, CA

Saluting Newborns

KEY IDEA – In life, parents are proudest when others dote on their newborn! That is why Perry Anastasakis printed “onesies” with his pizzeria’s logo to surprise regulars who are expecting or just had a baby. The parents appreciate the gesture, and cute Instagram pics are soon to follow!

Perry Anastasakis, Owner
Famous Pizza
Bethel, CT