Business Builders: Getting Noticed
KEY IDEA -Restaurateur Anne Rizzoli gets maximum mileage from positive customer reviews on Yelp or TripAdvisor by promptly reposting them on her Facebook page. By responding quickly and publicly thanking the reviewing customer at the same time, Anne demonstrates that she truly respects and values her customers’ opinions!
Anne Rizzoli, Owner
Louie’s California Bistro
Santa Barbara, CA
Through Customers’ Eyes
KEY IDEA -Because a lot of Rick Rhein’s sales are consumed off premises, he brings home different dishes from his menu in their “to go” containers in order to understand what his takeout guests experience every day. In addition to quality improvements, this also helped Rick decide to upgrade his takeout containers to more visually attractive, microwave- safe versions.
Rick Rhein, Owner
KEY IDEA -Rather than reciting specials, servers at Carini’s Ristorante start by politely asking guests a few brief questions about their appetite level, favorite flavors, preferences for light or hearty fare, and so on. Then they thoughtfully recommend whichever specials best fit the situation. Guests appreciate informed recommendations and the restaurant sells more “specials”! A win-win!
Gaetano Castiglia, Owner
Carini’s Ristorante and Pizzeria